Figure 1 the three-component model of online customer value - a conceptual model of customer value in e-commerce.
Customer value is one of the most powerful forces in today’s marketplace and emerging as the strategic imperative for the 1990s in this study, we proposed a three-component customer value model for e-commerce. A conceptual model of perceived customer value in e‐commerce: a preliminary investigation key precursors of perceived customer value included in the model are valence of on‐line shopping experience, perceived product quality, perceived risk, and product price.
Synthesizing the research in consumer behaviour and is, we propose an online customer value model with three key components: the outcome value, the process value, and the shopping enjoyment these three dimensions capture different benefits an online consumer can obtain from a web store.
Conceptual model by highlighting experiential value and social influence as important factors in developing customer value co-creation behaviour 2 literature review emergence in marketing the principles and theories of the marketing science were largely rooted from economics, philosophy, psychology and sociology.
The three-component model of online customer value 31 theoretical support for the three-component value model the three-component model can be supported by theories from multiple disciplines. Guration of customer value offering a formative conceptual model of it the aim of this paper is neither to present a comprehensive literature review on customer value concepts nor on conceptual frameworks conceptual models of customer value: implications for clothing retailing.
Knowledge and understanding on customer experience management and can be used for managerial decision making keywords: customer, experience, conceptual model, practitioners, antecedents, consequences 1 introduction customer experience management (cem) involves managing a customer‟s experience with a product or service strategically.