For example apple's iphone design has enabled it to become a smart phone market leader so that by september 2012 it was able to launch the iphone 5, the 5th version of this product there are other smart phones on the market but apple has managed to design a product which people pre-order and camp overnight outside apple's retail stores so that. Kotler's 'augmented product concept' suggests that all of a product's benefits can be extracted by viewing a product on three levels this strategy has various names including total product concept, augmented product and three levels of a product for example apple's iphone design has enabled it to become a smart phone market leader so.
This video explains the levels of a product which includes 1) core product 2) actual product 3) augmented product iphone is used as an example of levels of a product. Directive games’ new augmented reality game the machines being shown off at apple’s iphone event arkit, first announced back at apple’s wwdc , is the company’s big bet on bringing ar to mainstream consumers by baking it directly into the iphone and ios.
The augmented product rounds of the three levels of product, being built around the core value and the actual product it simply offers additional consumer services and benefits if you buy an ipad, you get more than the core customer value (eg communication), and also more than the actual product. Benefits like a more comfortable interest rate, free service for the first two years, warranty, guarantee etc are all benefits that will come under ‘augmented product’ core product the core product is the most important concept to understand as this is the one that explains the main motive of buying a product. As such, apple’s augmented product is leaps and bounds ahead of any competitor and it shows in profit recently, there has been a lot of “fanboyism” of apple in the business press.
Augmented product marketing augmented product the concept of the augmented product arises from the need to differentiate a generic product from those of its competitors brands cannot exist in the long-run unless consumers can distinguish it from others.
People who buy an iphone are buying more than a wireless mobile phone, email and webbrowsing device identify the three levels of product (core, actual and augmented) that apple uses for its new iphone 5 and how these.